Corporate Marketing Strategies

Many corporate clients have asked me over the years, “What do you think are important factors that influence how I should communicate to my prospects in print or when meeting with them face-to-face?

I tell them exactly what I’m going to share with you: It may be true that yes, people online an offline want to know more about your products and services, but there are some common denominators you want to blend into your marketing communications.

If you want to see yourself moving years ahead of other businesses, take note of the following and plug these insights in to your marketing plan: 

1. The subconscious mind drives the majority of purchasing decisions; you must influence the prospect’s perception of you, your company and the services you offer.

2. To access the subconscious mind, repetition is crucial – the No. 1 rule in marketing. A marketing program that gives up too early translates into certain failure. As a rule of thumb, successful results occur after 4 to 7 repetitious, well planned attempts to communicating to prospects.

This number of attempts to communicate diminishes significant if you were referred by someone or already have a relationship with the prospect outside of business.

3. To influence a successful marketing plan, target both “left brain” and “right brain” people. Left-brain people make buying decisions using logic, while right-brain people purchase according to their emotions.

This division equates to approximately 50/50 of the population; therefore, aim your marketing approaches accordingly. Otherwise, by targeting only one segment of these two subconscious purchasing-decision directives, the effectiveness of your advertising budget will be halved.

You must go beyond a simple USP (Unique Selling Proposition); it is not enough in this day and age.

4. Research your market! Data collected on current and prospective customers goes a long way towards long-term marketing success. Tap into available resources through online/library research, your inner circle of trusted friends, or you can pay money for professional help from professionals who’s heads are screwed on correctly and pointing straight forward in the right direction.

5. Remember this: Due to a greater number of stay at home working mothers and children accessing radio, television and the Internet, children influence family buying decisions more than ever before. More on this incredible information in another article.

6. Know this: Consumers do not necessarily supply truthful or correct buying behavior information. Although they may indicate on a survey or questionnaire that they will do one thing, in reality, they may actually do another. Keep this in mind when interpreting data collected from multiple sources.

7. Connections that result in sales include referrals from trusted advisers, business connections and human connections. Doing business with a friend is much more appealing than with a faceless corporation or a stranger. So make yourself a friend to your potential and current customers. We have all heard the statement: “It’s all about who you know.”

8. Although people may be prospects or part of a demographic group, don’t treat them as such. Treat them as they wish to be treated – like human beings – know what core issues they are dealing with them through honest questions that get to the root of their being.

9. A sense of belonging is a basic human need. Invite them to belong to your club, business organization, etc. And then recognize those twenty percent of customers from whom eighty percent of your business comes from. Never forget Pareto’s principle – also known as the 80/20 Rule or the principle of factor sparsity.

10. Easy-to-say-yes questions for a prospect establish momentum when trying to gain trust or make a sale. Ask these types of questions first to make it easier for them to answer “yes” to an offer. Also, ask open-ended questions that force your prospects to explain their issues; hear them out!

11. Products and/or services are only a portion of what your clients/customers purchase when they deal with you. They are also purchasing your good name in the community as well as your status and personality.

12. Maintain carefulness throughout each and every step of your marketing plan. Although the most fascinating/entertaining/amusing parts of it are what people tend to remember, you need to ensure the actual product or service does not get lost in the shuffle.

Finally, if you have not already figured it out – what was just shared with you is GOLD! While this was posted in Marketing 101, know that this applied knowledge is a culmination of decades of professional experience.  Again, see yourself applying these simply nuggets and you are years ahead of the competition.  Call us form more details on how we can help you? Call Now 702-982-1228.

Copyright © 2008 Coprofit, All rights reserved.

Reproduction prohibited without prior written consent.

What You Don’t Know Can Cost You Millions of Dollars Over Your Lifetime

Whether you are new to marketing or have been at it for quite some time, the fact is everyone who embarks on a career in marketing will face numerous challenges, fierce competition, great victories and most of all personal satisfaction when they achieve success through smart marketing.

With that said, I want you  to thing about where you are now and exactly where you think  you will be in one year from now. If you think you are moving forward with growing your client list, selling more products and services and you are working less congratulations! If not, read on….

Let me share some important knowledge that can help you out before you think of transitioning into this field. What I am about to share with you is Marketing 101 on steroids!

What I am going to share with you is something virtually no one with tell you unless they really have YOUR best interest in mind. If you have a trusted advisor who is really sharp in marketing; you are truly blessed. Again, simply consider where you want to be in 2009 and know you are much closer than you think when you come to terms with the following:

First things first, the next 439 words come from my heart to your eye balls, not from my head to your brain and then stored on a hard drive to only be discarded at a later date.

I want to share my story with you, in a real short format, about what happened to me; and I pray it never happens to anyone who is simply looking for crystal clear truth and sincerity from one professional to another.

I have lived in Las Vegas, Nevada for almost a decade and during that time, like many of you, I have read numerous How To Books, watched hundreds of videos and attended more get rich seminars than most people will attend in 5 lifetimes. Like many well intended professionals, I too, have spent thousands of dollars on this thing called marketing. I’ve met, in person, hundreds of hard working people (just like most of you) who simply want honest answers and knowledge they can apply to become more successful in their chosen field or industry.

The fact is almost everyone wanting to get ahead in marketing is simply looking for honest answers, insight and direction on exactly what they need to do to get it right.

It’s almost certain you’ve seen many people who preach prosperity and proclaim (in one or by many means) to have the solution for you.

The fact is many of those same people have crashed, burned and by virtue of not being what they proclaim to be, self-terminated.

Remember: I live in the seminar capital of the world; work in the seminar capital of the world; host workshops and seminars in …^*^*&^**^(&(^(*)(&…of the world.

Know this: For 99.95% of you, you will NEVER get the real knowledge you really need unless you pay for it. In marketing, you get what you pay for. I promise, you will get numerous tidbits; but it will be a hit and miss approach if you don’t have that mindset coming into this field. You are kidding yourself if you think other professionals, who have invested thousands of dollars and thousands of hours of time are going to simply hand over knowledge to you on a silver platter. These are heavily guarded secrets!

You are strongly encouraged you to re-evaluate what you are trying to accomplish. If you can remember the last paragraph and not lose sight of it (simply print it out), you are already years ahead of millions of other people who are embarking on this journey.

Now think about this for a moment: if you invest time and money into people who actually want you to succeed and tell you what to expect out of the gate, you can now refocus your time on what it will really takes to accelerate your understanding of how to make marketing work for you.

My friend – that is Marketing 101!

With that said, lets review Marketing Ideas for Corporations

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Copyright © 2008 Coprofit, All rights reserved.
Reproduction prohibited without prior written consent

 

Marketing Ideas For Corporations

Ideas For Corporate Marketing

Many of my corporate clients have asked me over the years, “Michael, what do you think are important factors that influence how I should communicate to my prospects in print or when meeting with them face-to-face?

I tell them exactly what I’m going to share with you: It may be true that yes, people online an offline want to know more about your products and services, but there are some common denominators I always bring to the table when writing high-impact ad copy….

Know and apply the following:

1. The subconscious mind drives the majority of purchasing decisions; you must influence the prospect’s perception of you, your company and the services you offer.

2. To access the subconscious mind, repetition is crucial – the No. 1 rule in marketing. A marketing program that gives up too early translates into certain failure. As a rule of thumb, successful results occur after 4 to 7 repetitious, well planned attempts to communicating to prospects.

This number of attempts to communicate diminishes significant if you were referred by someone or already have a relationship with the prospect outside of business.

3. To influence a successful marketing plan, target both “left brain” and “right brain” people. Left-brain people make buying decisions using logic, while right-brain people purchase according to their emotions.

This division equates to approximately 50/50 of the population; therefore, aim your marketing approaches accordingly. Otherwise, by targeting only one segment of these two subconscious purchasing-decision directives, the effectiveness of your advertising budget will be halved.

You must go beyond a simple USP (Unique Selling Proposition); it is not enough in this day and age.

4. Research your market! Data collected on current and prospective customers goes a long way towards long-term marketing success. Tap into available resources through online/library research, your inner circle of trusted friends, or you can pay money for professional help from professionals who’s heads are screwed on correctly and pointing straight forward in the right direction.

5. Remember this: Due to a greater number of stay at home working mothers and children accessing radio, television and the Internet, children influence family buying decisions more than ever before. More on this incredible information in another article.

6. Know this: Consumers do not necessarily supply truthful or correct buying behavior information. Although they may indicate on a survey or questionnaire that they will do one thing, in reality, they may actually do another. Keep this in mind when interpreting data collected from multiple sources.

7. Connections that result in sales include referrals from trusted advisers, business connections and human connections. Doing business with a friend is much more appealing than with a faceless corporation or a stranger. So make yourself a friend to your potential and current customers. We have all heard the statement: “It’s all about who you know.”

8. Although people may be prospects or part of a demographic group, don’t treat them as such. Treat them as they wish to be treated – like human beings – know what core issues they are dealing with them through honest questions that get to the root of their being.

9. A sense of belonging is a basic human need. Invite them to belong to your club, business organization, etc. And then recognize those twenty percent of customers from whom eighty percent of your business comes from. Never forget Pareto’s principle – also known as the 80/20 Rule or the principle of factor sparsity.

10. Easy-to-say-yes questions for a prospect establish momentum when trying to gain trust or make a sale. Ask these types of questions first to make it easier for them to answer “yes” to an offer. Also, ask open-ended questions that force your prospects to explain their issues; hear them out!

11. Products and/or services are only a portion of what your clients/customers purchase when they deal with you. They are also purchasing your good name in the community as well as your status and personality.

12. Maintain carefulness throughout each and every step of your marketing plan. Although the most fascinating/entertaining/amusing parts of it are what people tend to remember, you need to ensure the actual product or service does not get lost in the shuffle.

Finally, if you have not already figured it out – what was just shared with you is GOLD! While this was posted in Marketing 101, know that this applied knowledge is a culmination of decades of professional experience. I sincerely hope it helps you succeed.

If you enjoy this article please share this page:

Copyright © 2008 Coprofit, All rights reserved.
Reproduction prohibited without prior written consent.

Marketing Strategies – Marketing Facts and Fiction – Experience Matters

Welcome to Advanced Marketing 101. We are committed to providing visitors to this site with ”knowledge rich content” they can use and apply to thier online and offline sales and marketing campaigns; regardless of industry or targeted market segment(s).  As you read into this website, please know we are always looking for constructive feedback and ways to make this site more appealing to you. Your opinion counts!

The fact is far too many websites just simply give you information. We help visitors by providing them with knowledge rich content, commentaries and interviews with top marketing experts from around the world.  

Expect to read, listen and view high-impact, content rich articles, audio and video content.  

Let’s get started with some basic marketing facts:

Fiction: Generous amounts of white space surrounding ads or within brochures, flyers or other printed material draw attention to the copy.

Fact: Although this may have once held true, clients and consumers today are eager for as much content rich information about your company, products and services as possible, eliminating the need or use for white space. No room? Then make sure your Web site address (URL) is included somewhere prominently so when it’s convenient for them, buyers can go there to learn what they need to know.

Fiction: Short copy sells because people don’t take the time to read long copy.
Fact: People want as much useful information as they can get to help them make a buying decision. Write what’s necessary, but instead of using short copy, use short sentences. They are easier to understand and keep what you’re trying to say concise and to the point.

Fiction: Radio and TV advertising is prohibitively expensive.
Fact: With the advent of cable, more channels and interactive TV, advertising prices have plummeted. Caveat: Makes sure you get viewer/listener numbers before signing a contract. Some cheap rates may indicate low numbers of listeners/viewers. Your goal is to stretch your advertising dollar to reach as many potential purchasers as possible. Don’t forget about distributing content via the web with cable providers who offer video content distribution in local geographical areas.

Fiction: Selling the sizzle but not the steak makes for successful marketing.
Fact: Consumers are much more sophisticated in today’s marketing environment. Forget the “fluff” and offer a product/service that solves common and complex problems – the smart way to sell almost anything.

Fiction: Successful marketing = instant results.
Fact: Only price-off sales and giving the product/service away for free work instantly. Successful marketing takes effort – and time and the key is to learn from others who have been there and done that.

 About success:

“Success is a lousy teacher. It seduces smart

 people into thinking they can’t lose.”
Bill Gates

Fiction: Marketing that entertains and amuses sells more.
Fact: The entertainment business is a whole other industry. I live in Las Vegas; yes, the entertainment business is a whole other industry. Highly targeted, quality, multi-step marketing is what converts prospects into clients. Advertising awards that make people laugh do not equate to bigger profits.

Fiction: Change your marketing plan every once in a while to maintain freshness and newness.
Fact: Don’t change something that’s working. (Think: Energizer bunny and its tagline about how it “keeps going and going and…”)

Fiction: PR stories don’t stay in people’s minds long.
Fact: Only when they are allowed to be forgotten. Utilize good public relations stories to be part of one or more alternate marketing plans. Use the power of story telling; it works.

Fiction: Bad publicity is better than no publicity at all.
Fact: Maybe for pop stars, but not for real businesses with real products and/or services. Bad publicity can ruin a business. And with the Internet, bad publicity spreads like never before. Get a “damage control” plan at the ready just for such potential situations.

Fiction: No marketing other than word of mouth is needed for a great company or business.
Fact: Not in this day and age. Continual marketing utilizing a number of methods is critical in today’s business environment. That’s why we talk about market in multiple facets.

Fiction: The goal of marketing lies in generating maximum sales volume.
Fact: Incorrect. Maximizing profits, not sales, is the ultimate goal for “for-profit” marketing.

Fiction: Quality ranks first in determining the success of sales.
Fact: A genuine belief and faith in the business, its product and/or services primarily determines sales success; quality in the product/service comes in second.

Fiction:  Small businesses should always rely on an ad agency’s services for marketing success.
Fact: Actually marketing consultants, rather than agencies, provide more reasonable pricing as well as personalized attention – an important factor for most businesses.

Fiction: Marketing efforts can stop once a solid customer/client base has been established.
Fact: Generalized marketing may be slowed, but not maintaining contact with your customer/client base is an invitation for disaster. You must have continuity in your communication with both prospects and clients. If you don’t someone else ultimately will.

 

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Copyright © 2008 Coprofit, All rights reserved.
Reproduction prohibited without prior written consent.